2x THE OUTPUT AT ½ THE COST

I decided to build an outsourcing company after having dealt with various existing solutions and tools over the previous few years. My notion was that the competition wasn't cutting it, especially when it came to helping smaller businesses.

Typical outsourcing is often viewed with one of two lenses:

  • The outsourcing market is massively fragmented, and you never know what (or who) you're going to get.
  • It's the type of thing that a big corporation eventually sets up at scale. The setup itself costs money and needs to be closely monitored.

With a vision of helping startups maximize their minimal overhead budgets, Devyloop was set up to service this population precisely, focusing on manual and repetitive task offshoring to self-serviced teams.

Our proposition is straightforward - why hire a local intern, if you can get the job done to an equal standard by a seasoned professional at half the cost?

Devyloop Types Of Work
 

THE UPSIDE DOWN TEAM STRUCTURE

Upside Down

Devyloop set out to overturn the typical office management hierarchy that is outdated in the context of outsourcing.

A big differentiation point was to hire talent that is of management caliber, but start each manager on a path of team building and client growth. Team leads are hired to learn the ropes and gauge a client's needs, but quickly their responsibilities grow towards on boarding and managing of new client-specific team members.

This outsourcing methodology doesn't exist elsewhere.

By having team leads get into the day-to-day details of client processes prior to team expansion, we empower our management to make better hiring decisions and cater to client-specific KPI's.

All teams operate on a 1 client per full time employee. Here's our thought process on new client on boarding:

Devyloop Client Onboarding Process
 

DO WHAT'S RIGHT FOR THE CLIENT

From day 1 it was clear that servicing startups meant dealing with irregular cashflows and rapidly pivoting business needs. We could win business by having a client framework that allowed for maximum flexibility and minimal downside.

The result of these thoughts were four business pillars that would mirror the best interest of prospective clients.

This became our go-to-market strategy.

Devyloop Client Pillars
 

HIRE + GROW + HIRE + GROW

By the end of our first year, Devyloop made over 20 full time hires that supported an ever changing array of client requirements.

Some of the projects our team worked on include:

  • Various forms of lead generation.
  • End-to-end email outreach to newly generated client leads.
  • CRM cleaning, data organisation, and maintenance.
  • Competitor research and data aggregation.
  • Customer service, both email and phone.
  • SEO link building exercises.
  • Product image cutouts for clients scaling their SEM campaigns.
  • Image manipulation and cleaning.

Watch this space - the Devyloop story is only just beginning! 

  

WHAT I LEARNED ABOUT
SCALING MULTIPLE VIRTUAL TEAMS

  • Smart people exist everywhere, you just need to find them.
  • Defining communication expectations sets you one step ahead of your competition.
  • A policy of "over-communication, when possible," is misguided. Balance in communication is more important.
  • Differences in time zones can be positioned to a business' strengths.
  • Structured on-boarding is essential when your team has minimal background similarities.

TECHNOLOGY USED

Google AdWords, Google Analytics, Tag Manager, Mailchimp, Pipedrive, PersistIQ, QuickMail

Let's have a chat...